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S10E1: McKinsey First Round Case Interview Example (Singapore Art Museum)

Strategy Simplified

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How to Structure a Portfolio for International Science Clients

We've seen that with three, three special exhibitions last in 15 weeks, but the result in a profit of $6 million. And my recommendation to our client would be to organize more commercial activities specifically these special exhibitions that could be catered to an international audience. I thought it was a very simple structure that I presented and then done throughout that it wasn't even close to what was needed for the case. Okay, tell me more. The next step I'd like to propose looking at what the customers are actually looking at so essentially the visitors, and how to structure the, the portfolio in a way that we could make it more enticing for other. domestic clients as well as international science.

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