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Sportsmanship (E)
Akimbo: A Podcast from Seth Godin
Understanding Your Audience: Beyond Demographics to Psychographics
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This chapter emphasizes the significance of recognizing the psychographics of an audience, moving beyond basic demographics to understand their beliefs, desires, and fears. It advocates viewing individuals as collaborators in a journey of exploration and improvement, reflecting on their characteristics like curiosity and eagerness for meaningful change.
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