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3min chapter
Sportsmanship (E)
Akimbo: A Podcast from Seth Godin
Understanding Your Audience: Beyond Demographics to Psychographics
This chapter emphasizes the significance of recognizing the psychographics of an audience, moving beyond basic demographics to understand their beliefs, desires, and fears. It advocates viewing individuals as collaborators in a journey of exploration and improvement, reflecting on their characteristics like curiosity and eagerness for meaningful change.
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