bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor
HUNGRY.
00:00
The Importance of Quality in the Supply Chain
Rob Peter to pay Paul: We can make people feel better about the choices they make. He says supermarkets have been trained to be like that by supermarkets for years. "It's just how everyone's done it you know well what we want to do is we want to buy cheap stuff," he adds. Rob Peter will appear on This Morning tomorrow at 10am ET in a special edition of The World’s Most Talked About Food and Drink, presented by David Walliams as part of BBC Radio 4’s ‘Supermarket Monday’ programme. See www.bbc.co.uk/supermarket-weekend for more information.
Transcript
Play full episode
