9. All You Need Is Nudge
The Freakonomics Radio Book Club
00:00
Nudge Theory - What Is It?
Nudge theory is built around a relatively simple con yes. The latest count is that there are over 400 such units around the world. To count as a mere nudge, the intervention must be easy and cheap to avoid. We'll ask how useful nudging can be if you want to solve big problems. And we'll talk about why there are so many big problems to solve.
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