AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
How to Reframe Competition as Fairness
I'm interested in fairness because we've talked about the blouse and basement study. I would look at ways of reframing my competition as behaving unfairly. So if I was launching a competitive taxi brand to Uber, surge pricing is their Achilles seal. If you are trying to persuade someone to take out a subscription, to give you a rise, what you should be doing is drawing their attention to the fact they can say no.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode