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2min chapter
Steven Dunne at Frog Capital: CFO focus points for scaleups
CFO Insights
The Importance of Transparency in the Sales Process
I think sometimes CFOs it's not intuitive for them to understand what's involved in the sales process and how often you're striking a brick wall as a salesperson. I'm sure there's lots of things that fantastic CFOs do to really break down any barriers yeah absolutely. Sometimes just renaming something that means that it sort of has some better association with the organization if it's a company that likes lots of jokes and you don't put a pun in it or something like that can make a difference.
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