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Bloomberg Businessweek Weekend - January 10th, 2025

Bloomberg Businessweek

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Brewing Innovations and the Rise of Non-Alcoholic Beverages

This chapter explores the art of coffee brewing, emphasizing pour-over techniques and the advancements in machines designed to mimic this process, alongside the significance of 'blooming' in enhancing flavor. Additionally, it highlights the trend of Dry January and the growing popularity of non-alcoholic beverages, featuring companies like Libby Wines and discussing notable market changes and celebrity involvement in this evolving landscape.

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