2min chapter

Ahead of the Game cover image

Marketing with Webinars

Ahead of the Game

CHAPTER

Are Webinars an Event Marketing Strategy?

Do you consider all webinars to be events as an event marketing? Is that, are these synonymous? I think we can say that webinars certainly fit under the event umbrella, but it's not just for event marketers. But obviously, webinars are typically a much smaller scale than the traditional kind of in-person or the really experiential things that we would expect from kind of larger events.

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