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Six tips for building your business with Jellyfish's Kyle Lacy
How to Win podcast with Peep Laja
Brand Marketing - Lesson Number Four
Every marketer needs to also be a brand marketer. Know how to work with it. 95% of the market is not actively looking for you and won't buy for months or even years. You need both revenue marketing to push sales today as well as brand marketing, cultivating the buyers off tomorrow. Lesson number four is building on this brand thing. Be experiential and irrational.
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