Hype, with Dani Shanley and Gemma Milne
The Data Fix with Dr. Mél Hogan
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The Dual Nature of Hype
This chapter examines hype as a powerful communication tool that can both captivate and mislead audiences. It raises ethical questions about the responsibilities that come with generating hype, especially in contexts like research and innovation, while reflecting on the complexities of maintaining authenticity in a skeptical society.
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