YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data
The Andrew Faris Podcast
Maximizing Sales with YouTube Ads
This chapter explores the significant halo effect of YouTube ads on sales across various channels, emphasizing a 99% average impact on returns compared to Meta ads. It discusses the interplay between consumer behavior and advertising strategies, highlighting the long-lasting influence of YouTube on purchase decisions and customer acquisition. Additionally, the chapter stresses the importance of measuring the true incrementality of marketing efforts, particularly regarding returning customers versus new acquisitions.
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