5min chapter

The Innovation Show cover image

Andrew Binns - The Corporate Explorer

The Innovation Show

CHAPTER

The Importance of Hypotheses in Uber's Business Model

Uber's business model is based on lots of different assumptions. The most important are that drivers can find a rider, and will the rider's book. Those are the critical assumptions that Uber first subject to an experiment. And importantly, some things can't be subjected to experimentation, like regulatory approval.

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