Anthems, pledges and change
Akimbo: A Podcast from Seth Godin
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How to Keep Up With the Neophiliacs in Media Companies
The average age of the reader's digest reader goes up by one until there are no readers left. Readers Digest has been in a slow, gradual, inexorable decline for 35 years. If you desire to make change, it is way easier to oto the neophiliacs go to people who want to hear from. Find places where those people hang out, where they are eagerly looking for change to happen.
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