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The Effective Statistician - in association with PSI
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Identifying Co-Opinion Leaders
i did a little research project with the an irish university in galway a few years ago. We were able to identify key opinion leaders within that area. But what was really interesting for me was to find that the researchers who had a public voice weren't the same people as those who had an academic voice. And you you get a sense that there are different kinds of leaders. You've got strong caoels, and others who work almost behind the numbers across lots of different teams. They don't really show up as in a willow, strong k o ell leaders, but nevertheless, thy're very influential. I mean, that's wrightinii. It's a really
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