The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

548. The Sneaky Impact of Negativity Bias

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Four Aspects of Negativity Bias: Negative Potency

Melina introduces Rosen and Roisman's framework and explains negative potency: negatives feel stronger and are remembered longer than positives.

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