Narrowing Down Your Target Market for Success

Nathan Barry is the CEO of ConvertKit, an email service provider that's gone from idea to $30M in ARR with zero funding.

Topics Discussed in Today’s Episode:

• Nathan’s explains his framework: Ladders of Wealth Creation
• Should you start something yourself or acquire a business
• Why you should focus on a small niche when competing against a powerful incumbent
• How he has grown ConvertKit from idea to $30M ARR
• How he approaches capital allocation and leverage as a bootstrapped owner
• How to attract talented people when you have less money to offer
• What aged well and what didn't with Nathan's book Authority 

Resources:

• Nathan Barry
• ConvertKit
• Authority 
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook