GroupM's Kirk McDonald on the outlook for digital advertising
The Rebooting Show
00:00
The Importance of Quantifying Attention
It's like regular content publishers really can't compete with retail media. Can they? I don't know that they should be competing and that's why I don't think these are either or questions. One of the values I think we offer as an agency, one among many, I hope, is that we're able to look across many more categories,. Many more partners, many more types of advertisers than you see in something like this year next year report.
Transcript
Play full episode
