What Does Noise Do to Decisions?

There are at least two types of noise that you should be concerned about. In your organization, whatever it is, there are many different people who are paid to make judgmet and to make decisions. Depending on the person who happens to be in charge when the decision is made, you are going to get a very different answer. What we're trying to do in this book is to redress the balanceo so we talk about, so when we talk about noise, we talk about cutting through the noise"