Building An Omnichannel Brand and Strategy
Up Next In Commerce
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Shinoala: A Designer Lifestyle Brand
Joel Layton is the vice president of e-commerce and digital strategy at Shinoala, a design brand with an unwavering commitment to crafting lasting products. The company started out making watches in Detroit 10 years ago but has expanded into everything from leather goods to hotels. "We really look at ourselves as a designer lifestyle brand," he says.
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