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i have a hypothesis i've had, and i've been testing it, and it's doing well. Andm i'm doing some travelling now and speaking to jims, and i want to run it by you, cause it is right in your wheelhouse. I was so impressed with how well these small time influencers, five thousand followers, 12 thousand, 50 thousand, like, how well they are able to do. So the average studilet say they have four employees, five employees. Each one of those employees is actually and is an influencer in their own right. They have a bill board of a very small size of the micro variety,. The thing is, they're there