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TCC Podcast #324: Breakthrough Advertising Mastery with Brian Kurtz

The Copywriter Club Podcast

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Breakthrough Advertising: Making the Principles Accessible

This chapter discusses the development of a book called 'Breakthrough Advertising Mastery' and how the authors made the principles of 'Breakthrough Advertising' more accessible to novice copywriters. It covers the origins of the book, the evolution of a study group, and the inclusion of worksheets and ad scans.

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