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Episode 624 | Moving from Free to Paid, Prioritizing Marketing vs. Development, and More Listener Questions

Startups For the Rest of Us

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Balancing Marketing and Development in Startups

This chapter explores the crucial interplay between product development and marketing for both bootstrap and venture-funded startups. It discusses the risks of overemphasizing product features at the cost of marketing and considers how increased marketing investment can significantly change a company's success trajectory.

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