3min chapter

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Peter Saville on Capturing “Nowness” Through Design

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CHAPTER

The First First Poster

The factory is the name of a music venue in Manchester. It was inspired by Tischol's manifesto about type from 1919 called the Denoy typography. The first factories in history were in Manchester, despite not being underwater. But if you're going to have Music Venue that's called the factory and record label called factory, then you are dealing with an industrial aesthetic.

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