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Bot the difference: AI and the future of search

Economist Podcasts

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AI Showdown: Microsoft vs Google

This chapter analyzes Microsoft's integration of OpenAI's chat technology into Bing, showcasing its impact on online search competition with Google. It highlights the practical applications of AI through a personal trainer's experience, underlining the efficiency and engagement enhancements afforded by ChatGPT. Additionally, it explores the contrasts between Microsoft’s and Google’s AI offerings, focusing on their strengths, market strategies, and the development landscape of generative AI.

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