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Speaking Is a Mindfulness Practice: A Playbook for Becoming a Better Storyteller (with Majeed Mogharreban, Expert Speaker)

This New Way

CHAPTER

How to Communicate Your Corporate Values

How do you make sure that people at your company really understand these and internalize it? Look for examples of the values and turn those into legends that are told. If we're trying to create a Zappos like level of customer service, I've just used a shorthand saying 'Zappos like' It means be ridiculous in your pursuit of customer satisfaction.

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