Strategic Targeting and Messaging for Electoral Success

Patrick Ruffini of Echelon Insights joins to discuss his new book, The Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP. He and Henry consider why the shift has occurred, why so few saw it coming, how sustainable a working class Republican Party really is, and what to make of it as a global phenomenon. 

Plus, Henry brings back the dueling ads of the week, this time pitting Jon Tester against Sherrod Brown.