MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Why Social Selling Matters So Much -- Melissa Kwan // eWebinar

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The Importance of Social Selling

I don't trust the reviews anymore because but we do in those volume. It's how many reviews? I think the consumer broadly wants to sell for research and doesn't want to be sold to. You can buy fake podcast reviews for like five bucks. They're all real but if we had five or 500 it wouldn't make a difference. That's not what actually places you in the algorithm. So I just don't have much faith in reviews because I know how important they are to marketers which means that marketers are going to game the reviews.

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