3min chapter

DataFramed cover image

#3 How Data Science and Machine Learning are Shaping Digital Advertising

DataFramed

CHAPTER

Is There Something That I Should Be Seeing?

We are really struggling right now finding new ways of possibly selfon aning, on how we interact with these technologies. The data sources in literal advertising are really coming from many, many different places and players have very different access rights. So you relly see specialization. Obviously, facebook knows everything into one facebook, and will provide versions of the data on to their advertisers. We have access, through these real time auctions, basically to every auction that happens. And we're talking about 100 billion events every day, som 100 million times. It's a soperfectly anonymized in the sense that i don't know any personally identifiable information about you. Even your browsing and vitiral activity

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