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How to Make an Offer for a Business
When we're trying to make an offer, we try to think through each of these elements of value. And so when you look at these variables, each of them has a evil twin. If I have one Gatorade bottle left on Planet Earth, it's significantly more valuable than if there's unlimited Gatorades. Urgency is a function of time. Scarcity and urgency add to the value by enhancing those other four variables.