When we're trying to make an offer, we try to think through each of these elements of value. And so when you look at these variables, each of them has a evil twin. If I have one Gatorade bottle left on Planet Earth, it's significantly more valuable than if there's unlimited Gatorades. Urgency is a function of time. Scarcity and urgency add to the value by enhancing those other four variables.
Alex Hormozi knows all about the highs and lows of the journey to becoming successful. From betrayal, fortunes changing as quickly as going from broke to $20 million in under a year, to using pain and failure as fuel. But one thing that doesn’t change on the journey is strength of character, true relationships and the unbudging will to succeed.
As a first generation American Alex knew the sacrifice that his family had made so that his life would be better than theirs, however he also knew that he had to carve out his own path and not the one his father had laid out for him.
In this raw conversation Alex discusses everything from business to love and everything in between. If you want to know what it takes to become a successful entrepreneur Alex has had to earn the hard way the lessons he now shares.
Alex Hormozi:
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