4min chapter

The Diary Of A CEO with Steven Bartlett cover image

The Man That Makes Millionaires: How To Turn $1,000 Into $100 Million!: Alex Hormozi

The Diary Of A CEO with Steven Bartlett

CHAPTER

How to Make an Offer for a Business

When we're trying to make an offer, we try to think through each of these elements of value. And so when you look at these variables, each of them has a evil twin. If I have one Gatorade bottle left on Planet Earth, it's significantly more valuable than if there's unlimited Gatorades. Urgency is a function of time. Scarcity and urgency add to the value by enhancing those other four variables.

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