Positioning with April Dunford cover image

How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

Positioning with April Dunford

00:00

How to Buy a Toilet

"I really, really got to buy a toilet. I can't figure it out in today's the day," he says. "There's only three things you need to worry about is quality, aesthetics, space." The salesman tells him that Obi Wan quality is betting space. He was teaching me how to make a smart choice for my particular situation. Now, we can do that in software? We've been taught all kinds of stupid things by salesmen and they're not always right.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app