2min chapter

Car Dealership Guy Podcast cover image

#16 How much money auto repair shops make, Pros and cons of franchising, How to avoid big repair bills, Will robots start changing tires? | Brian Beers, President of Prenlyn Automotive Group

Car Dealership Guy Podcast

CHAPTER

How to Track the Lifetime Value of Your Customers

The loyalty factor is that, you know, do you have like a Home Depot or Lowe's credit card? I don't. We see it because of the why, right? The consumer that we can get on a payment plan will spend with us four times as much as a customer who does not utilize one of these plans. And so our, we pitch it to our guys like you sell cars, which is like set of paying twelve hundred bucks every month. It's two hundred hours a month, right? And we try to focus on payments instead of focusing on the large number.

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