Are You Trying to Get a Lot of Voters?

Sally Kohn: Most people are just sitting in the middle, not paying as much attention to all the questions. She says that's one of the course up positions of the book and one of the things persuaders taught her. Kohn: Americans have an underdog thing; see themselves as people who like underdogs. People don't go from a Marxist project to destroy America, she says.