How to Calculate the Average Lifetime Value of a Customer

Software software as a service company looks at revenue, churn and lifetime value of customers. The average person orders about 60 grand over the course of their three-year stay with an e-commerce site. "I think you can look at when a customer's first start date order was and when their end date was," he says. He suggests tracking five or six numbers that you want to track for your business every month.