Transformative Strategies for Setting Meaningful Goals

I’ve done a variation on this goal-setting session every year since 2018 and am amazed at the results it consistently produces—both in my own life and in the lives of the writers and Substack writers I work with.

I want you to walk away from the replay of this session knowing at least one thing:

The wins you’ve already achieved—no matter how supposedly small—hold the keys to your future success on Substack.

Through neuroscience, practical strategies, and real-world examples from writers in our community, the replay above and Goal Setting Toolkit and Magical Monthly Planner below will take you step-by-step to discover how small wins create sustainable growth.

Highlights:

* Why celebrating every win actually decreases motivation

* The “middle problem” and how to overcome it

* A 30-second technique for handling goal-related anxiety

* The surprising power of visualizing failure (and when to use it)

* How to make goals both ambitious and meaningful

Most importantly, we walked through a step-by-step process for setting achievable goals that still stretch your capabilities. The writers who attended left with clear 2025 goals and practical plans for reaching them.

For paid subscribers:

* Full goal-setting session replay (50 minutes of focused strategy)

* Your Goal Setting Toolkit (structured workbook PDF with proven exercises)

* The Magical Monthly Planner (the simple system that helped me reach 29,000+ subscribers)

* Quarterly check-ins to keep you accountable and supported throughout 2025 (March, June, September, December)

* Our first community goal-setting thread below (!)

Want to set your 2025 Substack goals in a way that makes them achievable? Upgrade to paid:

Paid subscribers get access to guidance from my proven proprietary Substack Growth Framework—trusted by 700+ private clients and tens of thousands of subscribers and Mastermind members who’ve achieved real, measurable growth. Reach all your Substack goals by joining us today.

Here’s to your ambitious, meaningful growth in 2025!