2min chapter

Freelance to Founder cover image

Overwhelmed w/ Marketing? Start Here.

Freelance to Founder

CHAPTER

The Power of Pretending to Be Bigger Than You Are

Clay: There's nothing wrong with saying we even if it's just you. I had a really interesting conversation with a friend of mine who's been in business longer than me. He said that they benefited from pretending to be bigger than they were. But actually the irony is that the pretending then does become a reality, he says.

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