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14min chapter
724: The Future of AI and Personalization (with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO)
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
AI in Marketing: Beyond Generative Applications
This chapter delves into the evolution of AI in marketing, showcasing its diverse applications that extend beyond generative AI. It highlights how businesses like Starbucks use AI for data-driven personalization, enhancing customer experiences and engagement. Through innovative solutions and case studies, the chapter emphasizes the strategic importance of integrating AI into marketing strategies to redefine competitive advantages.
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Discover
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