2min chapter

Inside the Strategy Room cover image

154. The Committed Innovator: Working with start-ups

Inside the Strategy Room

CHAPTER

How Ventures Can Learn From CVCs

Do your homework on the investment arm that you're dealing with. If they really understand the enterprise, are networked in or bottom-up and can articulate that well, the probability of them being a good investment partner for you goes way up. Often a lot of the CVCs have board representatives. Do they understand what it means to be a board member on your company? That's a tricky point for aA venture can learn a lot by just the nature of how they interact with you  in terms of their degree of insight and how the company operates.

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