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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

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Chocolate Drinks - What's Your Mission?

"I'm doing one thing, and that's chocolate drinks. But within that, i'm giving the customer the choicest they have never experienced before," she says. "To push out the boundaries a little bit, to speak more to the gome market."

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