Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter explores the cultural and sociological factors that affect entrepreneurs' strategies for setting goals and distributing profits. It contrasts the financial behaviors of service-based and e-commerce businesses, revealing why many entrepreneurs prefer reinvesting profits over personal financial gains.

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