The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

506. The Bright Side of Bias: Understanding Optimism in Decision Making

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Exploring Optimism Bias: Impacts and Marketing Strategies

This chapter explores optimism bias, highlighting its impact on personal success and business strategies. By examining its benefits and pitfalls through real-world examples, the discussion emphasizes the importance of understanding customer psychology in marketing.

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