Episode 109: MMMbop with Ron Jacobson plus StackAdapt's huge funding round
Marketecture: Get Smart. Fast.
Intro
This chapter features a promotional message about Cox Internet before diving into a discussion with a guest from Rockerbox on the critical role of measurement in marketing strategies. The conversation explores the insights gained from Google's new MMM tool, Meridian, and its impact on clients beyond the typical ad tech landscape.
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