A Vertical Approach to Marketing and Sales

A vertical approach is all about creating products intended for a specific industry, demographic or market. This is in contrast with hori marketing, which attempts to appeal to as many different groups of people as possible. Adopting a vertical approach allows you to develop what is called a beech head strategy - focused on winning a particular market first and then moving on to larger markets. If your organization is viewed as not having this vertically connected experience and experts, it can be difficult to break through to sea level discussions and decisions. To find out more, visit my web sit at crane group dot com.