PPC Essentials Part 3: 5 Mistakes to Avoid & 4 Strategies to Maximize Your Landing Page Performance
Collective Clicks: Digital Marketing for Real Estate Investors
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Optimizing Landing Pages for Better Conversion Rates
The chapter emphasizes the importance of key landing page elements being visible above the fold on both desktop and mobile versions, focusing on easy access to forms and call-to-action buttons. It discusses the benefits of offering both phone numbers and forms for lead capture, debunking the misconception of only opting for phone calls. Strategies like form optimization, multi-step forms, and personalized UTMs are highlighted for enhancing landing page performance and maximizing conversion rates.
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