Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Growth Loops: The End of Traditional Funnels?

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Worst Example Is Word of Mouth, Right?

Any growth loop you have has some sort of ceiling. Depending on the loop, there's different levers that just tend to get worse overtime than better. The biggest companies are the ones that figure out how to layr these things on overtime. You need to think about your product, your business model and a bunch of other factors,. And so that's the first mistake. It's like just not having a hypothesis."

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