In this week’s episode of Discourse in Magic, Jonah Babins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business.

The January Slump: A Common Challenge

As Jonah points out, January can feel like a shock after the busiest month of the year. December brings a whirlwind of gigs, inquiries, and emails, but when the clock strikes midnight on New Year’s Eve, everything seems to come to a halt. Jonah reassures listeners that this is entirely normal—not just for you, but for magicians everywhere. In fact, it’s the slowest month of the year for most performers, as evidenced by the revenue data he tracks for his mastermind group of magicians.

Rather than feeling discouraged, Jonah invites you to see this slow season as a gift. Instead of scrambling to keep up with gigs and inquiries, you now have the time to work on your business rather than in your business.

Three Big Projects to Tackle in January

Jonah highlights three key areas to focus on during this quieter season to set yourself up for long-term success:

Revamp Your Website
January is the perfect time to improve your website. Whether it’s upgrading the design, adding a booking form, or updating images, this is the time to make changes. With less traffic coming in, you don’t have to worry about downtime, giving you the freedom to experiment and improve.
Create a New Promo Video
If you captured video footage from your holiday gigs, now is the time to turn it into a standout promo video. Jonah emphasizes the importance of crafting a video that showcases your best moments—whether it’s a trick with fire, a big audience reaction, or a beautifully staged performance. With January’s slower pace, you can give this project the time and attention it deserves.
Set Up or Upgrade Your CRM
If you’ve started booking gigs regularly, it might be time to implement a CRM (Customer Relationship Management) system to organize your client data. Jonah shares his thoughts on different CRM options and explains why this is a task best tackled during a slower season, rather than in the chaos of the holiday rush.

The One Thing You Must Do in January

Planning your entire year is Jonah’s top recommendation for January. He explains how having a roadmap for your goals, projects, and marketing efforts can keep you on track throughout the year. Without a plan, it’s easy for big projects—like setting up Google ads or improving your SEO—to fall by the wayside.

Jonah also encourages listeners to reflect on the previous year. What types of gigs did you enjoy most? What areas of your business could be improved? This self-assessment will help you prioritize your efforts and make 2025 your best year yet.

Join the “Preloaded Year” Workshop

To help magicians plan their year, Jonah is hosting a free workshop called The Preloaded Year on January 15th. In just 75 minutes, he’ll guide participants through creating a comprehensive plan for their magic business. Whether it’s marketing, business development, or personal goals, you’ll walk away with a clear strategy for the year ahead.

Can’t make the live session? No problem! Jonah is offering a recording of the workshop for a limited time to those who sign up. Click the link in the episode description to secure your spot.

Final Thoughts

This episode is packed with actionable advice for magicians looking to make the most of January. By embracing the slower season and focusing on big-picture projects, you can set yourself up for success in 2025.

Links and Resources

Sign up for the Preloaded Year workshop here.
Follow Jonah on Instagram: @JonahBabinsmagic

We’d love to hear your thoughts on this episode. What projects are you tackling this January? Share your plans in the comments or on social media, and let’s make 2025 a year to remember!

Be sure to subscribe to Discourse in Magic for more insights, tips, and strategies to elevate your magic business.

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