2min chapter

Marketing Against The Grain cover image

GPT-4 Update: EVERYTHING You Need To Know (#102)

Marketing Against The Grain

CHAPTER

Brand Names Are More Valuable Than Links, Right?

If GPT style search takes off, brand mentions will be way more valuable than links. The goal will be to have your brand show in the large language model power answers. It's actually not going to be clear how it's going to decide those things. But we've been saying this for months. We were right.

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