How to Differentiate Yourself as a Product in Private Equity

Jim and Christina are the Real Housewives of fill in the name of the city here. You go there for the eyebrows and the nose hair at RH. And the rest of the haircut is just, it's ice. All right, so this is one way to differentiate yourself as a product. Even people that don't know private equities know RJR Nabisco, right?