Persuasion is arguably the most important skill you can have. It plays a role in everything we do from negotiations and conversations to our understanding of the world through news and media.

If you know how to be persuasive you can grow your business, get what you want, and even avoid being persuaded yourself.

Scott Adams, most well known as the creator of the Dilbert comic strip, is a master persuader. He has spent years studying persuasion and is the author of the New York Times Best-Seller, Win Bigly: Persuasion in a World Where Facts Don't Matter. Scott’s ideas about influence and the techniques he shares will help you achieve success in all aspects of your life.

In this episode, Hala and Scott talk about persuasion tools that work in any setting, why talent stacking is crucial to success, persuasion in politics, the power of fear, why visuals influence better than concepts, utilizing hyperbole, and how we can dodge persuasion and become independent thinkers.

Topics Include:

- Luck’s role in success

- Talent stacking

- Scott’s transition from cartoonist to master persuader

- Advice for people trying to “figure it out”

- Human beings as fundamentally irrational

- Persuasion in politics

- Types of biases

- The dangers of the “Team Filter”

- People as “pattern recognition machines”

- Confirmation bias

- Mass delusions: why they occur and examples

- The role of fear in persuasion

- Examples of fear in the 2016 election

- The power of visuals

- Examples of Trump’s visual campaign

- Oral persuasion strategies

- Trump’s use of hyperbole

- Branding and the “Linguistic Kill Shot”

- Using fear and hyperbole in the workplace

- “Thinking past the sale”

- “Contrast” definition and examples

- Why talent stacking is crucial to success

- How to protect ourselves from being persuaded

- And other topics…

Scott Adams is an author and cartoonist. He is most widely known as the creator of the Dilbert comic strip.

Scott is also the author of several nonfiction works of satire, commentary, and business including the books Win Bigly: Persuasion in a World Where Facts Don't Matter, Loserthink: How Untrained Brains Are Ruining America, and How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life.

He is the host of the podcast Real Coffee with Scott Adams.

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