Search Intent Perspectives w/ Clearscope’s Bernard Huang
Content and Conversation: Organic Growth Insights from Siege Media
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Google's Search Perspectives
Sally Kohn: One of the things I saw from when your webinars that I thought was interesting is the idea of search perspectives. So as all of you are probably well aware, Google's been massively changing the way that their algorithm has worked over time. What we're seeing is a search engine results page that's starting to have a fracturing in terms of the different subtopics that a user is going to care about within the search that they're performing. And so with search perspectives, if Google's moving towards, we'll call it like a zero-serp, like subsequent action, like sort of thing, that you could win search engine results pages for topics and keywords
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