Navigating YouTube's Evolution and Challenges

This chapter explores the rise of YouTube creators and their transition from quirky internet figures to respected media professionals amid tensions with traditional media. It addresses the complexities of the advertising landscape on the platform, including the challenges creators face with brand partnerships and the impact of advertising boycotts. Additionally, the chapter highlights the disconnect between YouTube's corporate responses and the real-life experiences of content creators, shedding light on the platform's ongoing struggles with content control and audience engagement.